CAMPUS = CONTEXT

摘要

College campuses have long been great laboratories for testing the contextual relationships of buildings and spaces. Each offers a large tract under single management, with strong incentives for architectural excellence. Yet, any tendency toward consistency is countered by the pressures of the moment and the impulses of a changing cast of administrators, trustees, and donors. Fitting new buildings into a campus is by no means just a matter of matching materials and cornice lines or enhancing the open spaces inherent in the word "campus." Architects must consider how their works will be perceived by many constituencies―students, faculty, administration, trustees, and patrons―and especially by prospective users and supporters. In today's competitive educational world, every building has become a recruiting and fundraising tool. Each project reinforces―or revises―the institution's "brand."