You know things have really gone askew when an architect sets up shop in a lemonade stand. Seattle-based John Morefield made news this winter when he began selling design advice from a stall at a local farmer's market-for a nickel. "I was laid off twice this year, and I decided to open my own design firm, and I needed a way to meet people," Morefield told a local reporter.rnIt may be unorthodox, but in tough economic times, what's an architect to do? The question is just as pressing for the dozens of institutions that support and promote the architecture profession-museums, design centers, foundations, and colleges and universities. Endowments have been decimated; state budget cuts are forcing layoffs, furloughs, and hiring freezes; and shrinking credit lines are jeopardizing financial aid and scholarships.
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