In his book The Seduction of Place (Weidenfeld & Nicolson, 2000), Joseph Rykwert wrote that contemporary museums are "cult buildings of a global religion that offers the advantage and the disadvantage of imposing neither doctrine nor any rule of life." The morally improving Beaux-Arts museum has gone the way of the horse and buggy. Instead, museums today serve up a buffet of culture, and people can gorge or graze on it as they wish. At the same time, the architecture of museums has become increasingly assertive, with the goal of becoming an instant icon. The Broad in Los Angeles and the Tate Modern in London, to take two high-profile examples, have been accused of letting their architecture overshadow their collections.
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