Rapha

摘要

While Rapha is known as one of the world's leading apparel brands in the realm of cycling, it is not just about clothing. Our most important vision has to do with fostering and promoting cycling culture, and making road cycling the most popular sport in the world. So what does this entail, exactly? Rapha operates its own stores with in-house cafes called "clubhouses" all around the world, as well as an online community called the Rapha Cycling Club (RCC). The physical spaces of the clubhouses are where local cyclists meet for coffee and conversation, while the digital RCC spaces provide opportunities to connect with local members during one's travels, and to share one's joys and experiences in a way that transcends linguistic barriers. We also operate Mobile Club Houses (MCH), spaces that travel from one city to another, in addition to the company-owned stores located in city centers. Throughout the year, we organize "Rapha Caravan" tours that lead these MCHs around the world, expanding the national network of cyclists through travel. Riding isn't the only fun thing about cycling, though. Take the photo on the previous page, for example. The people who gather at the Tour de France don't just come to watch the race. The caravans serve as bases for people with common tastes and preferences to enjoy where they are. Here at Rapha, we hope to create these kinds of scenes and situations all over the world. In rural regions surrounded by rich, abundant nature, there are more and more places where cycling can be enjoyed in its purest form. One of the keys to this is the "Rapha Caravan" that leads these MCHs.