Take a look at cruise liner websites and what you'll see is a focus on the destinations -antique ports, idyllic islands, broad beaches - rather than the ships themselves. If they have managed to survive the tourist onslaught, these coastal destinations have a distinct sense of place - or at least the memory of a place. The ships, meanwhile, have the look of stacked, hulking, floating blocks of mid-range executive apartments, with swimming pools, rows of sun-loungers and the odd helicopter pad on top. The ships are placeless.
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