Elizabeth Arden, New York

摘要

Solution Elizabeth Arden's signature color is red, so it's fitting that a red door has welcomed visitors into the flagship store on Fifth Avenue in New York since 1930. In the newly remodeled 900-square-foot space, an eye-catching 14-foot-tall red-lacquered plate-steel wall now curves through the narrow volume. With such a bold use of color, it was important to make sure everything else in the store-including employees and customers-didn't end up bathed in a red hue. Moreover, the lighting consultant, Randy Sabedra of RS Lighting Design in New York, wanted to keep the lighting design minimal. "I'm sure there was some apprehension from the owners and architect that we weren't doing 'normal' stuff," he says, such as using more standard, traditional fixtures. "But it shows visually in the space and works really well."