Rock the House

摘要

It's a question that has bedeviled cost-conscious design connoisseurs for ages: Where can one acquire a really good sofa—smartly detailed, well-proportioned, finely crafted—without breaking the bank? Ben Soleimani says he has the answer, and he's betting big to prove it. The scion of a four-generation dynasty of rug purveyors, Soleimani spent decades in the high-end carpet game, first in his family business, then through a strategic partnership with RH. Earlier this year, he launched his own namesake online venture, with the proposition that quality and value can indeed coexist. He plans to test that premise further by buttressing his online presence with brick-and-mortar showrooms in Los Angeles and New York.