The Art of Marketability Studies: Analysis of Demand Components in Multifamily Markets

摘要

Although this area of the country has had a flat household-demand pattern for many years, the above research helped the analyst to project that the construction of the Toyota assembly plant will increase demand for housing units, increase the percentage of renter households, and increase income levels-all important factors in determining the feasibility of new multifamily development. The analyst would not have been able to prove this using historical data from the Tupelo market; however, historical data from other markets that experienced similar, sudden employment growth helped predict the most likely trends of future demand patterns.