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Do reputation feedback systems really improve trust among anonymous traders? An experimental study

机译:声誉反馈系统真的可以提高匿名交易者之间的信任度吗?实验研究

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Feedback systems are claimed to be a crucial component of the success of electronic marketplaces like eBay or Amazon Marketplace. This article aims to compare the effects of various feedback systems on trust between anonymous traders, through a set of experiments based on the trust game. Our results indicate that trust is significantly improved by the introduction of a reputation feedback system. However, such mechanisms are far from being perfect and are vulnerable to strategic ratings and reciprocation. Our findings indicate that some changes in rating rules may significantly improve the efficiency of feedback systems, by avoiding strategic rating or reciprocation, and hence stimulate trust and trustworthiness among traders. In particular, a system in which individuals are not informed of their partner's rating decision before making their own decision provides better results, both in terms of trust and earnings.
机译:反馈系统被认为是诸如eBay或Amazon Marketplace这样的电子市场成功的关键组成部分。本文旨在通过基于信任博弈的一组实验,比较各种反馈系统对匿名交易者之间信任的影响。我们的结果表明,通过引入信誉反馈系统可以大大提高信任度。但是,这样的机制远非完美,容易受到战略评级和对等的影响。我们的研究结果表明,评级规则的某些更改可以避免战略评级或回报,从而可以显着提高反馈系统的效率,从而激发交易者之间的信任度和可信度。特别是,在信任和收益方面,在个人做出决策之前不通知其合伙人的评级决策的系统可以提供更好的结果。

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