Consumers Show 20X Preference for Browser-based Web, Tablet and Mobile Shopping Over Apps

摘要

A Study conducted by Zmags and released at NRF found that only four percent of consumers prefer to shop using mobile apps on their smartphones or tablets. The study, which surveyed 1,500 consumers who own a computer, smartphone and/or tablet was conducted by Equation Research for Zmags during November 10-14,2011, and found what may be a surprise to retailers that have made branded apps a priority over browser-based mobile and tablet commerce strategies.