Use Mobile to Give Shoppers What They Want: A Better Experience

摘要

You've probably heard it a million times by now: smartphone-addicted shoppers are better informed than store associates and eroding brick-and-mortar sales with price-comparison apps, and retailers are racing to keep up with the pace of game-changing mobile technology. Even Gap Inc. chairman and CEO Glenn K. Murphy agrees, telling analysts on a recent earnings call, "The customer is running ahead of us. [Customer] expectations ... are ahead of where this industry has moved."