What If You Knew the Exact Size of Your Customers?

摘要

People change - and precise knowledge of human body shapes is indispensable for the development of vehicles and apparel. The body measurements and proportions of the North American population have changed considerably in recent decades, as has the demographic structure of the USA and Canada. The anthropometric data and standard size tables that are currently available derive from old data and can therefore only help the industry in a limited way. The changes that have occurred within the populations are not addressed and detailed information on specific target groups and market shares is currently not available. Additionally, data about children and young adults is also a major point of focus. There is an extremely limited amount of data available for the age groups from 6 to 17, and current children's size tables are based off datasets from 1930 to 1970. Size NorthAmerica is a serial measurement survey set out to capture and document the changes of recent years.