The Role of BPO in the MVNO Marketplace

摘要

Being creative in a digital marketplace can be a daunting task for many companies. For the wireless market, providing a product and service requires a uniquely synergistic approach to structure, marketing, and customer service. Mobile virtual network operators (MVNOs) are companies that purchase airtime and product capabilities from major wireless providers and then resell them to individual users in the form of products and packages. The challenges include the following: 1. Being sure the MVNO brand is being leveraged productively while creating additional brand equity for the parent 2. Being sure they can resell the service at a profit 3. Being sure they can expand air time and service capabilities as needed 4. Being sure they can get the bills processed, out on time, collected, and deposited without being distracted from the critical business building priorities 5. Being sure that the virtual nature of the operator is completely transparent to the users.