Not long ago, the thought of watching television on a small screen seemed far-fetched. However, since 2005, interest in mobile television has grown rapidly. Broadcasters and content providers increasingly deploy mobile TV as a vehicle for distributing their content on a larger scale and a source of new revenue. Telecom operators aim to increase average revenue per unit (ARPU) and reduce churn, and they view mobile TV as offering enormous potential to achieve both of these objectives. From a consumer perspective, market research indicates strong latent demand for mobile TV.
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