Transforming Services with a Service Delivery Environment

摘要

New services and applications have opened the floodgates to content-creation opportunities for end users and are changing the way that value is created, managed, and monetized in communications networks. Because the new communications experience no longer revolves around a basic high-speed connection or the basic process of placing a call or sending an e-mail, content has become an important element of a service. This is especially true when that content is relevant to the context (location or personal needs) of end users.rnMore and more service providers realize they will need to redefine their strategic goals and transform how they bring new services to market. They are looking for ways to enable blending and personalization of services that will further enhance the end-user experience by taking advantage of key user trends and technology evolutions such as IP multimedia subsystem (IMS), digital TV, and Web 2.0-based concepts and technologies.rnThe service delivery environment (SDE) streamlines the service creation, provisioning, and management process and enables efficient service agility, blending, and personalization for a user-centric experience. They move away from the traditional "silo" model of service delivery and enable the rapid creation of innovative services at a lower cost. Most important, they help service providers attract and retain subscribers, create new revenue streams, and adapt to new business models.