Significance Launches Data Economy Series with April Issue

摘要

We live in a "data-driven world," an "age of analytics" in which "data is the new oil." These are phrases we've all become familiar with-and perhaps grown tired of hearing-because of their repeated use. Less frequently heard, though, is the story of how we got to where we are now-how the "data economy" came to be. The April issue of Significance begins a new four-part series that tells this story, starting with the birth of customer insight. This "history of the data economy" is an idea the Significance staff have been developing for a while-to tell the story of how the business of buying, selling, and profiting from data has developed over time and consider where it might go next. It's a story that spans 200 years and features an eclectic cast of characters, from advertisers and social scientists to market researchers and statisticians.