COMPOST SALES TIPS TO MEET CURRENT MARKET CONDITIONS

摘要

The economy over the past few years has changed market conditions across every sector. Composting and compost sales are no exception. During these times, effective compost marketers consider what they need to do differently to stay successful. What will keep you in the game, and allow long-term success, is understanding market conditions and learning how and when to modify your program as these conditions change. Here are six tips to keep you in the game: 1. Keep investing in sales and marketing. 2. Offer customers the ability to sell a new service, not just a new product. 3. Boost sales via environmental trends that affect compost usage. 4. Track economics and availability of competing products. 5. Understand plant/crop management trends. 6. Don't ruin end use markets (and anger specifiers) by cheating. The only way to be prepared to make program modifications is by being engaged in market development activities on an ongoing basis.