Make Way for Public Relations

摘要

The marketing world―or at least a big chunk of it―was driven into a frenzy last year when father/daughter marketing team Al and Laura Reis trampled on old stereotypes by publishing their book, The Fall of Advertising & The Rise of PR. The theme? Hitch your wagon to the PR star and forget about advertising. Many marketing experts think that the communications portion of their job descriptions lies in mass-market advertising. After all, they reason, advertising built the corporate America we all love and worship. So what's this thing called PR?