All Business Is Local

摘要

How well do you know your community? The knowledge is invaluable to a business-it can't be bought or sold. It provides you with one of the most valuable competitive advantages you can have. How do you use this knowledge on a daily basis?rnSome in the industry think that retail drycleaning is mostly a real-estate venture: Picking the right neighborhoods, the right locations and the right drive-rnthru buildings nearly guarantees success.rnOperators who spend their whole lives in a community can see areas evolve and forecast where continued demographic shifts will lead. You know which areas are growing and shrinking; where fu-rnture growth areas might be; where the upper-middle-class, white-collar customers are, and the wealthy retirees.