The year was 1977.1 was 20 years old, creating advertising supplements for shopping malls, and I had the opportunity to use a new technology-the Exxon QWIP machine. I would put a piece of paper into a small mimeograph-like machine and put a phone handset into a cradle; then I would stand in amazement as the paper spun. Four minutes later, an ad produced in New Jersey was visible in Maryland. Wow-a technology that communicated printed matter through a phone! We've come a long way, baby. Today's opportunities to reach new and existing customers through the new and/or social media can be of great benefit to your business.
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