In the Days off Slap-Dash Cleaning

摘要

10 YEARS AGO. Though dot-coms are floundering, a marketing strategy that includes targeted e-mail and a website is a good option for dry cleaners, says Roger Schilling. Based on the "Out of Business" signs that dotted some of the Internet's most promising and prominent websites, some pundits have gone so far as to predict that e-commerce, as we know it, has been crushed. Perhaps blinded by the stars that ran out of energy and venture capital, these pundits overlooked over-achievers such as Monster.com, eBay and Amazon.com-now stronger and healthier than ever.