Sales + installation + maintenance = business. It's a simple equation that HVAC contractors apply to their businesses on a daily basis. The equation doesn't often change but the products do, especially when considering specific market sectors such as high-end heat. For many contractors, high-end heat represents a good investment with solid returns. So how do contractors get involved in high-end heating equipment? They talk to other contractors and find out what worked for them. CUSTOMERS FIRST Chad Texter is sales manager at Haller Enterprises Inc. The plumbing, heating, cooling, electrical, water conditioning, and solar contractor has five locations in Pennsylvania -Lancaster, York, Harrisburg, Exton, and Quakertown. "The key to upselling high-end heating products is to present the options to a customer and educate them on the different levels of equipment," he said. "This allows our customers to pick the equipment that's right for their house and family."
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