Marketing Your Library's Electronic Resources: A How-To-Do-lt Manual for Librarians, 2nd edition

摘要

This is the second edition of a well-received 2014 volume that ultimately made its way into 900 libraries all over the world after receiving favorable reviews in more than a dozen professional and library journals. The value of the content for library marketing remains clear in the second edition. The two authors' credentials lead a reader to expect nothing less. Besides being a working academic librarian, Marie R. Kennedy is the codirector of the Institute for Research Design in Librarianship. Cheryl LaGuardia, a research librarian at Harvard's Widener Library, is the author of numerous books on library topics and has been the editor, an editorial advisor, or on the editorial board of several journals, as well as writing for online formats. A tightly structured process is outlined to maximize users' time in learning how to create, implement, assess, and revise a marketing plan. Although the examples provided are specific to marketing electronic resources, the process would work as well for any library or business service. Much time, effort, and thought must go into writing a plan with this process, but the goal remains to get your plan up and running as efficiently as possible: "We don't want you to get too caught up in the details of creating your marketing plan report. We want you to get out there and put your plan in motion" (p. 77). The authors provide detailed outlines and examples to make that happen.