Directing User Attention via Visual Flow on Web Designs

摘要

We present a novel approach that allows web designers to easilyrndirect user attention via visual flow on web designs. By collectingrnand analyzing users’ eye gaze data on real-world webpages underrnthe task-driven condition, we build two user attention models thatrncharacterize user attention patterns between a pair of page components.rnThese models enable a novel web design interaction forrndesigners to easily create a visual flow to guide users’ eyes (i.e.,rndirect user attention along a given path) through a web design withrnminimal effort. In particular, given an existing web design as wellrnas a designer-specified path over a subset of page components, ourrnapproach automatically optimizes the web design so that the resultingrndesign can direct users’ attention to move along the input path.rnWe have tested our approach on various web designs of differentrncategories. Results show that our approach can effectively guidernuser attention through the web design according to the designer’srnhigh-level specification.