Twenty years later, AAM celebrated its anniversary with more than 400 attendees at Mar-ketingpalooza in the Live Music Capital of the World - Austin, Texas. The progress that has been made since its inception and the first meeting in Phoenix is well beyond what its founders could have ever imagined. While the Internet was unknown in 1989, this year's conference heavily focused on social media. Those attending the conference and those still in their offices could follow the sessions on Twitter using the hash tag (a method of organizing "tweets" and making them more searchable) #AAMAustin. Members who were tweeting live from the conference even scheduled a "Tweetup" during one of the receptions to connect with each other face to face.
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