Iris strengthens roots

摘要

Apple. Google. Nike. Rover. Virgin. Brand strength matters: it can't make the difference between success and failure, but it can certainly help to shore up the foundations of a company. So it is with suppliers of accounting and business software, and the recent Iris purchase of Exchequer brings together two of the UK's leading brands. Iris has repeatedly knocked spots off the opposition in ICAEW surveys of user satisfaction among accountants in practice, and Exchequer has won more 'Best mid-range accounting software' awards than any other supplier. 'The business and cultural fit between Iris and Exchequer is complementary,' says Martin Leuw, Iris chief executive. 'Both companies offer first-class quality products and reputations for excellent customer service.'