CROWDFUNDING: PROS AND CONS

摘要

1. It can be rewarding to be involved in a business or project as it develops, or to support a local initiative, friends or family 2. Some crowdfunding platforms promote the potential for higher returns than generally achieved on mainstream investment products. While this may be possible in some cases, a crowdfunding investment is likely to come with greater risk and higher returns are rare 3. Nonetheless, crowdfunding could make up part of a diversified portfolio, especially for sophisticated investors 4. For businesses, crowdfunding can be a useful way to gain direct access to investors and finance that more traditional investors, venture capitalists or lenders are not prepared to offer.