KPMG HAS BELL POTTINGER FORM

摘要

The South African travails of KPMG and Bell Pottinger bring back distant memories of how the Big Four firm was once a client of Lowe Bell, predecessor of the now defunct spin shop. Sir Tim Bell, as he was then, and a gaggle of consultants were brought in to help with a rebranding and leadership exercise. For £10,000. A month. History does not recount if the money was well spent (though it did coincide with the abrupt cancellation of KPMG's pre-election tax planning seminars in 1996), but certainly KPMG could do with spending the PR budget now.