"Whether online or in store, it's imperative for us to provide a seamless Bloomingdale's experience across all channels," says Francine Klein, Bloomingdale's Vice Chair Outlets, Omnichannel Technology, Center Core, Fine Jewelry and Cosmetics, noting a change in buying structure. To keep a consistent message across all channels, buying teams are now responsible for both the online and in-store assortment, which is a new initiative at Bloomingdale's. "It was a proactive, strategic decision to move to a holistic buying approach in order to create a shopping experience with continuity regardless if a purchase is made at Bloomingdales.com or in one of our stores," says Klein. "Commitment to consistency prompted us to take a look at how we as an organization were buying and presenting our assortment. We made adjustments based on these ever-evolving shopping habits to ensure a clear Bloomingdale's point of view at all touch points."
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