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The role of alcohol in constructing gender class identities among young women in the age of social media

机译:社交媒体时代酒精在年轻女性中建立性别和阶级认同中的作用

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摘要

Research suggests young women view drinking as a pleasurable aspect of their social lives but that they face challenges in engaging in a traditionally ‘masculine’ behaviour whilst maintaining a desirable ‘femininity’. Social network sites such as Facebook make socialising visible to a wide audience. This paper explores how young people discuss young women’s drinking practices, and how young women construct their identities through alcohol consumption and its display on social media. We conducted 21 friendship-based focus groups (both mixed and single sex) with young adults aged 18–29 years and 13 individual interviews with a subset of focus group respondents centred on their Facebook practices. We recruited a purposive sample in Glasgow, Scotland (UK) which included ‘middle class’ (defined as students and those in professional jobs) and ‘working class’ respondents (employed in manual/service sector jobs), who participated in a range of venues in the night time economy. Young women’s discussions revealed a difficult ‘balancing act’ between demonstrating an ‘up for it’ sexy (but not too sexy) femininity through their drinking and appearance, while still retaining control and respectability. This ‘balancing act’ was particularly precarious for working class women, who appeared to be judged more harshly than middle class women both online and offline. While a gendered double standard around appearance and alcohol consumption is not new, a wider online audience can now observe and comment on how women look and behave. Social structures such as gender and social class remain central to the construction of identity both online and offline.
机译:研究表明,年轻女性将饮酒视为社交生活中令人愉快的方面,但她们在保持传统的“男性化”行为同时保持理想的“女性气质”方面面临挑战。诸如Facebook之类的社交网站使社交活动对广大受众可见。本文探讨了年轻人如何讨论年轻女性的饮酒习惯,以及年轻女性如何通过饮酒及其在社交媒体上的展示来构建自己的身份。我们与18-29岁的年轻人进行了21个基于友谊的焦点小组(混合性和单性),并进行了13次个人访谈,其中有一部分焦点小组受访者以他们的Facebook行为为中心。我们在苏格兰格拉斯哥(英国)招募了一个有目的的样本,其中包括“中产阶级”(定义为学生和从事专业工作的人)和“工人阶级”的受访者(从事手工/服务业工作),他们参加了夜间经济活动场所。年轻女性的讨论揭示了一种艰难的“平衡行为”,即通过喝酒和外表来展示“正装”性感(但不是太性感)的女性气质,同时仍然保持控制和尊重。这种“平衡行为”对于工人阶级的妇女尤其不稳定,在网络和线下,她们似乎比中产阶级妇女受到更严厉的审判。尽管围绕外观和饮酒的性别双重标准并不是什么新鲜事,但现在,更多的在线受众可以观察和评论女性的外表和行为方式。诸如性别和社会阶层之类的社会结构对于在线和离线身份的构建仍然至关重要。

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