In October 2016, the first edition of Mois sans tabac (Tobacco-Free Month) was launched, a campaign which had invited French smokers to challenge themselves to quit smoking for the whole month of November. We aimed to study the effectiveness of this social marketing intervention on quit attempts (QA) in the general French population, and to study possible differences according to sociodemographic characteristics.
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机译：2016年10月，第一版Mois Sans Tabac（免费月份）推出，这是一项邀请法国吸烟者挑战自己在11月全月戒烟的竞选活动。我们旨在研究这种社会营销干预在法国人口中的戒烟尝试（QA）的有效性，并根据社会渗透特征研究可能的差异。
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