The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

机译：风险价值权衡：价格和品牌信息影响消费者的意图购买OTC药物

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摘要

Original market cue-product evaluation model [26]

机译：原始市场提示 - 产品评价模型[26]

著录项

期刊名称 Journal of Pharmaceutical Policy and Practice
作者
Lisa Aufegger; Celine Yanar; Ara Darzi; Colin Bicknell;
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作者单位

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年(卷),期 2021(-1),-1
年度 2021
页码 -1
总页数 13
原文格式 PDF
正文语种
中图分类药学;
关键词
OTC advertisement; Brand; Price information; Perceived risk; value; quality; Purchase intention;

机译：OTC广告;品牌;价格信息;感知风险;价值;质量;购买意向;

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外文文献
中文文献
专利

1. The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs [J] . Lisa Aufegger, Celine Yanar, Ara Darzi, Journal of Pharmaceutical Policy and Practice . 2021,第1期

机译：风险价值权衡：价格和品牌信息影响消费者的意图购买OTC药物
2. The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs [J] . Aufegger Lisa, Yanar Celine, Darzi Ara, Southern Med Review . 2021,第a期

机译：风险价值权衡：价格和品牌信息影响消费者的意图购买OTC药物
3. Impact of consumers' corporate social responsibility-related activities in social media on brand attitude, electronic word-of- mouth intention, and purchase intention: A study of Chinese consumer behavior [J] . Chu Shu-Chuan, Chen Hsuan-Ting Journal of Consumer Behaviour . 2019,第6期

机译：消费者在社交媒体中与企业社会责任相关的活动对品牌态度，电子口碑意图和购买意愿的影响：对中国消费者行为的研究
4. Analysing the critical factors influencing consumers' knowledge sharing intention in online communities and its impact on consumer product involvement, product knowledge and purchase intention [C] . Made Ayu Aristyana Dewi, Nadia Nur Annisa, Pamela Kareen, International Conference on Advanced Computer Science and Information Systems . 2017

机译：分析影响在线社区中消费者知识共享意愿的关键因素及其对消费者产品参与，产品知识和购买意愿的影响
5. The effects of price and brand on consumers' perceptions of service quality, service value and behavioral intentions: Pre-purchase versus post-purchase. [D] . Roundtree, Robert Irving. 1996

机译：价格和品牌对消费者对服务质量，服务价值和行为意图的感知的影响：购买前与购买后。
6. Dataset on the relationship between consumer satisfaction brand attitude brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco [O] . Omar Boubker, Khadija Douayri 2020

机译：DataSet关于消费者满意度品牌态度品牌偏好和购买意图的关系：Laayoune-Sakia El Hamra Region在摩洛哥的案例
7. The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs [O] . Lisa Aufegger, Celine Yanar, Ara Darzi, 2021

机译：风险价值权衡：价格和品牌信息影响消费者的意图购买OTC药物

The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs

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