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A Web Search on Environmental Topics: What Is the Role of Ranking?

机译:关于环境主题的网络搜索:排名的作用是什么?

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摘要

>Background: Although the Internet is easy to use, the mechanisms and logic behind a Web search are often unknown. Reliable information can be obtained, but it may not be visible as the Web site is not located in the first positions of search results. The possible risks of adverse health effects arising from environmental hazards are issues of increasing public interest, and therefore the information about these risks, particularly on topics for which there is no scientific evidence, is very crucial. The aim of this study was to investigate whether the presentation of information on some environmental health topics differed among various search engines, assuming that the most reliable information should come from institutional Web sites. >Materials and Methods: Five search engines were used: Google, Yahoo!, Bing, Ask, and AOL. The following topics were searched in combination with the word “health”: “nuclear energy,” “electromagnetic waves,” “air pollution,” “waste,” and “radon.” For each topic three key words were used. The first 30 search results for each query were considered. The ranking variability among the search engines and the type of search results were analyzed for each topic and for each key word. The ranking of institutional Web sites was given particular consideration. >Results: Variable results were obtained when surfing the Internet on different environmental health topics. Multivariate logistic regression analysis showed that, when searching for radon and air pollution topics, it is more likely to find institutional Web sites in the first 10 positions compared with nuclear power (odds ratio=3.4, 95% confidence interval 2.1–5.4 and odds ratio=2.9, 95% confidence interval 1.8–4.7, respectively) and also when using Google compared with Bing (odds ratio=3.1, 95% confidence interval 1.9–5.1). >Conclusions: The increasing use of online information could play an important role in forming opinions. Web users should become more aware of the importance of finding reliable information, and health institutions should be able to make that information more visible.
机译:>背景:尽管Internet易于使用,但Web搜索背后的机制和逻辑通常是未知的。可以获得可靠的信息,但是可能看不见,因为该网站不在搜索结果的第一位。由环境危害引起的不利健康影响的潜在风险是日益引起公众关注的问题,因此,有关这些风险的信息(尤其是在没有科学证据的主题上)至关重要。这项研究的目的是调查在各种搜索引擎之间有关某些环境健康主题的信息表示是否有所不同,假定最可靠的信息应来自机构网站。 >材料和方法:使用了五个搜索引擎:Google,Yahoo!,Bing,Ask和AOL。结合“健康”一词搜索了以下主题:“核能”,“电磁波”,“空气污染”,“废物”和“ rad”。对于每个主题,使用了三个关键词。考虑了每个查询的前30个搜索结果。针对每个主题和每个关键字分析了搜索引擎之间的排名变异性和搜索结果的类型。机构网站的排名受到特别考虑。 >结果:在不同的环境健康主题上浏览互联网时获得了可变的结果。多元逻辑回归分析表明,在搜索searching和空气污染主题时,与核电相比,前十个机构网站更容易找到机构网站(几率= 3.4、95%置信区间2.1-5.4和优势比)分别为2.9和95%置信区间1.8-4.7)以及与Bing相比使用Google时(赔率= 3.1,95%置信区间1.9-5.1)。 >结论:在线信息的日益使用可能在形成意见方面发挥重要作用。网络用户应该更加意识到寻找可靠信息的重要性,而卫生机构应该能够使这些信息更加可见。

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