法国旅华客源市场特征与拓展分析

摘要

China has abundant tourism resources and well - functioned infrastructure, as well as the long relation- ship between China and France. There elements provide the important base of developing the market of French tourists. This research, based on large amounts of date, combine qualitative and quantitative methods, from dif- ferent views including time, tourist behavior, spatial distribution, to analyze the characteristics of the market. Eventually, we reach the conclusion: the relationship between China and France will influence the popu- lation that come to China, in addition, put forward some advice about market exploitation from advertising, service improving and special products designing.%中国旅游资源丰富、基础设施完善，中法关系源远流长，这为发展法国旅华市场提供了重要的基础。研究通过对大量资料的梳理，运用定性与定量相结合的方法，从时间角度、旅游者行为角度、空间角度对法国旅华市场进行了相应的特征分析。得出结论：两国关系直接影响到法国旅华游客的数量，中国旅游业对于法国游客不同需求的满足是发展法国旅华市场的重要推动力。最后从旅游宣传推广、提高旅游服务质量和开发特色旅游产品等方面提出了市场拓展建议。