企业实施产品差异化战略分析

摘要

在当今市场中,产品趋同化现象日益严重,这使企业的盈利能力越来越低.要想改变企业的这种局面,实施产品差异化战略是一个重要的途径.本文首先阐述了产品差异化的概念及类别,在分析产品差异化的作用之后,结合实际论述了企业如何实现产品差异化.%In the competitive market, products become more and more similar which weakens the factories' earning capacity. Product differentiation is an important method to change this situation. Firstly, the author expounds what the product differentiation is and its two varieties. Then analyze the product differentiation's function and how to achieve product differentiation.