Along with the popularization of agricultural science and technology and industrial management, quality of agricultural production in Shaanxi increased year by year. If the agricultural production can not be sold, it will cause "increasing their output does not bring the peasants any increase in income". Network marketing of agricultural production as the new things in recent years, has many restricting factors, such as the backwardness of peasant mentality, and difficulties in the logistics and distribution. Therefore, the government of Shaanxi should guide both the supply and the demand change the idea as soon as possible, speed up the rural network infrastructure construction, perfect logistics distribution system of agricultural products, and improve the standardization degree of agricultural product, so as to promote the sound development of network marketing of agricultural products in Shaanxi.%随着农业科技化和产业化经营的普及,陕西省农产品产量逐年提高,如果不能及时销售,就会造成农民“增产不增收”.农产品网络营销作为我国近几年出现的新生事物,在发展过程中面临着农民意识落后、物流配送困难等诸多制约因素.因此,陕西省应引导供需双方尽快转变观念,加快农村网络基础设施建设、完善农产品物流配送体系、提高农产品标准化程度,促进我省农产品网络营销的良性发展.
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