College of Management, Huazhong University of Science and Technology, Wuhan 430074, China;
College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;
College of Management, Huazhong University of Science and Technology, Wuhan 430074, China;
College of Economics and Management, Huazhong Agricultural University, Wuhan 430070, China;
electronic commerce; consumer to consumer (C2C); purchase intention; technology acceptance model (TAM); structural equation modeling (SEM);