会展业与第三产业互动发展研究--以澳门为例

摘要

从2000年至今，澳门会展业发展取得了一定的成就，尤其是与第三产业的发展关系越来越紧密。文章分析了澳门会展业发展的过程与特点，构建了会展业与第三产业的互动发展机制。通过引入DEA方法，对澳门第三产业、会展业的效率进行评价，探寻两者之间的互动关系。研究结果显示，会展业效率与第三产业效率的关联并不显著，这主要是由于会展业目前的产业规模较小。据此，提出了促进澳门第三产业与会展业互动发展的四大建议。%Since the year of 2000,the exhibition industry of Macau has achieved great progress.And the relationship between the exhibition industry and the tertiary industry becomes more and more closely.The study describes the stages and characters of the exhibition industry of Macau firstly.Then,the study constructs the interactive development mode of the tertiary industry and the exhibition industry.After that,the study analyzes the efficiency of the tertiary industry and the exhibition industry with the method of DEA (date envelopment analysis).However,the result shows the exhibition industry has little impact on the tertiary industry, and it may be due to the small scale of the exhibition industry.In the end,the study comes up with four strategies to promote the interactive development of the tertiary industry and the exhibition industry.