历史文化是一个地方的根基和标志,在分析历史文化的特性和现代社会传播新特点的基础上,提出张家口市借助历史文化创建城市品牌、如何发挥本地主流媒体、新媒体和主题数字博物馆等途径来传播历史文化,以期扩大张家口历史文化的影响力和吸引力,为张家口经济发展社会进步做出努力。%Historical culture is the root and symbol of a place.This essay is based on the analysis of historical and cultural characteristic as well as some new features of modern social dissemination.To put forward a solution , with historical and cultural city Zhangjiakou brand creation,by exerting local prestigious media and using new media together with theme digital museum.It is expected to expand the historical and cultural influence and attraction for Zhangjiakou,making contributions to the economic development for Zhangjiakou.
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