科学松鼠会微博科普的可视化分析

摘要

This paper takes the scientific squirrelssina micro-blog as the research object, analyzing the 7745 micro-blogs from the beginning until 2013.8.31.This paper analyzes the number, the value-added of information, the distribution of content, subject and the effect of communication, then summarizes its characteristics of communication. We select two typical micro-blogs which are the principal content of the science communication into visualized analysis,put forward the corresponding suggestions in order to boost the long-term developments of micro-blogs’science communication.%本文以科学松鼠会的新浪微博为研究对象，从开博之日起到2013年8月31日为止，统计分析本时间段7745条微博的基本数据，分析其数量规律、信息附加价值、内容主题分布和传播效果，总结其传播规律。选取两类主体科普内容中，引起高转发高评论的代表性微博进行可视化分析，并提出相应的科学传播建议，以期助推微博科普的长远发展。