城市居民乡村旅游消费行为研究--以武汉市为例

摘要

乡村旅游是解决城乡收入差距的重要手段。通过问卷调查的方式，从人口统计的视角定量研究了武汉市居民乡村旅游消费行为。研究表明武汉市居民乡村旅游的主要动机有欣赏自然景观、呼吸新鲜空气和放松身心，对乡村旅游因子而言，武汉市居民更看重食品安全、特色景观和特色文化。%rural tourism is of great importance to shorten the income gap between urban and rural areas. This study conducts a quantitative study on Wuhan city’s dwellers’ tourist consumption behavior in rural areas by questionnaire survey and demographic statistics. It shows that the motives of rural tourist behavior of Wuhan city dwellers include admiring nature landscape, breathing fresh air and relaxation. Food safety, characteristic landscape and distinctive culture are regarded as important factors of rural tourism for Wuhan city dwellers.