商店形象对消费者购物情绪的影响研究

摘要

This paper considers the question of management of chain supermarkets from the store image and puts forward to the argument that the store image of chain supermarkets has affects on shopping emotion of customer. By discussing the relationship between the stores image of chain supermarkets and shopping emotion of customer, some useful marketing ideas can be put forward to.%从商店形象的角度来研究连锁超市的经营管理问题，提出了连锁超市商店形象对消费者购物情绪的影响这一研究主题，通过探讨连锁超市商店形象与消费者购物情绪之间的关系，为连锁超市的发展提出了一些可行的营销建议。