浅析长尾理论在企业网络营销中的应用

摘要

由美国人克里斯·安德森于2004年提出的长尾理论,对当今互联网技术高速发展下的企业经营产生了重大的影响. 阐述了长尾理论的基本原理、产生的条件以及在企业网络营销中的指导作用,分析了长尾理论在企业网络营销中的应用误区.%The long tail theory, proposed by Chris Anderson, an American person, in 2004, has had a significant impact on enterprise management under the rapid development of today's Internet. This paper expounds the basic principles and generation conditions of the long tail theory and its guiding function in enterprise's network marketing, and analyzes the misapplications of the long tail theory in enterprise's network marketing.