媒体融合与电视发展

摘要

阐述了传统媒体与新媒体的特点及发展现状，探讨了传统电视与新媒体的融合发展，指出应全面实现传统媒体与新媒体融合发展的传播模式，不断提升电视行业的综合实力，以适应传媒市场不断发展的需要。%This paper expounds the features and development status of traditional media and new media, probes into the integrative development of traditional media and new media, and points out that should fully realize the dissemination pattern based on the integrative development of traditional media and new media, and e the comprehensive strength of the TV industry for meeting the needs of the media market’s continuous development.