贵州世界遗产景区门票定价研究

摘要

在总结世界遗产和传统旅游景区门票制定的影响因素的基础上，运用定性研究的方法，整理影响世界遗产景区门票价格的因素。对遗产地景区门票价格和相关影响因素进行统计、整理，利用SPSS软件进行相关性分析从高到低依次为：经济环境、游览时间、道路交通、竞争环境、旅游营销、游客满意度。运用层次分析法，确定研究世界遗产景区门票定价的数学模型。并以贵州两处世界遗产：赤水丹霞和荔波喀斯特进行实证对比研究，提出了世界遗产景区门票价格制定中的问题和建议。%On the basis of the factors of World Heritage and tourist attractions, using qualitative research methods to sort out six factors which influence the admission fee of World Heritage scenic, economic environment, tourism time, tourism traffic, competitive environment, tourism marketing and guest satisfaction. Determining the mathematical model of World Heritage through analytic hierarchy process. The paper has an empirical comparative study on Chishui Danxia and Libo Karst and points out some problems and related suggestions.