我国大众传媒科技传播与普及的现状、问题及对策

摘要

The broad mass media, which is the important tool and channel of public communication of science & technology and popularization, plays a significant role in improving the scientific level of competence of citizens. However, "the efforts of the broad mass media in public communication of science & technology and popularization does not ample and the quality is not high". This is the important reason for bringing about low scientific attainment, and great efforts should be raised to improve the capability of our mass media in public communication of science & technology and popularization imminently. Articles based on large amounts of data and positive cases, the paper analyzes the basic current situation of the spread of mass media in science and popularity, dissects the main existing problems, and puts forward the improvement of our nation ability strategies of mass media in public communication of science & technology.%大众传播媒介是科技传播与普及的重要工具和渠道,其在提高公民科学素质方面起着举足轻重的作用.而“大众传媒的科技传播力度不够、质量不高”则是造成我国公民科学素质偏低的重要原因之一,大力提高大众传媒科技传播与普及的能力已迫在眉睫.文章以大量数据和实证案例为依据,分析了我国大众传媒科技传播与普及的基本现状,剖析了其存在的主要问题,并提出了提高我国大众传媒科技传播能力的应对策略.