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基于价格与服务竞争的供应链收益分配模型的研究

             

摘要

The paper considers a supply chain system that includes a single supplier and two retailers. Price and service competition exist between the two retailers. First, in the information completely symmetric environment, the paper studies the members' optimal income of supply chain in the decentralized decision - making situation and centralized decision -making situation by using the information game theory. And in two different decision - making strategies, it gets the result that retailers would choose the same levels of sales price and service. Then by comparing the earnings under the two decisions , it achieves the optimal state of whole supply chain in the centralized decision - making strategy. Finally, the paper has a study on how to make supply chain to get the best state through the income distribution.%考虑一个包含一个供应商和两个零售商的供应链系统,两个零售商间存在价格和服务的竞争.首先利用信息博弈的相关知识,研究了在信息完全对称的环境下,分散决策和集中决策情形中供应链各成员的最优收益,并得到在两种不同的决策策略下,零售商间所选择的销售价格与服务水平相同.然后通过比较两种决策下的收益情况,得出集中决策策略将使得供应链达到整体最优状态.最后研究了如何通过供应链收益分配策略使得供应链整体最优.

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