成长期高科技企业新创产品预售众筹的决策研究

摘要

针对高科技产品的预售众筹模式展开研究,在对高技术企业的技术经济特征分析基础上,论证预售众筹模式的有效性;通过构建理论和数学模型来描述高科技产品的预售众筹机理,并对最优预售规模进行测算;基于对预售众筹成功案例的解读,为成长期高新技术企业预售众筹决策提供参考建议.%The study focuses on award mechanism of product crowdfunding and diagnoses the decision-making effect of enterprise management.By building theoretical and mathematical models,the paperdescribes the pre-sale crowdfunding mechanism of high-tech products.This paper tries to calculate the optimal pre-sale scale.Based on the interpretation of the successful cases of pre-sale crowd funding,the paper finds some conclusions,which provide some suggestions for enlightening and guiding the long-term high and new technology enterprises to launch the pre-sale crowd funding.These conclusions have enlightenment and guidance for high-tech enterprises to make decision of the pre-sale crowdfunding in growth period.