制造商与云服务商合作创新的信任度研究——基于演化博弈视角下的分析

摘要

基于演化博弈的视角,分析影响制造商和云服务商选择信任策略的关键因素.研究表明,增值收益与双方采取信任策略正相关;风险系数、合作成本、投机收益与双方采取信任策略负相关;存在一个最优收益分配系数使得双方采取相互信任策略的可能性最大;进一步得到,能力水平越高,其获得的增值收益越多.在此基础上,提出了有效提高双方合作创新信任度的策略建议.%Based on the perspective of game theory,the paper analyzes the key influence factors of choosing the trust policy of manufacturers and cloud service providers.The research shows that:the value-added income is positively correlated with credible strategies adopted by both sides,while risk coefficient,cooperation cost and speculative income are negatively correlated with credible strategies taken by both sides.Meanwhile,there is an optimal distribution coefficient that can maximize the possibility of both manufacturers and cloud service adopting mutually credible strategies;Further,the higher of the ability level is,the more value-added income will be achieved.Based on this,the paper puts forward some strategies and suggestions which can effectively improve the credibility of cooperation innovation strategy.