电子商务网站用户体验的设计与实现

摘要

User experience has become one of the key competitiveness of e-commerce sites.Its design and implementation directly affect the quality of e-commerce website. The elements of e-commerce website user experience are summarized through the requirement analysis and a scientific basis for the design and implementation of user experience is provided. Based on this,the design principle and realization path of user experience are dis-cussed from the point of view of theory and practice. The design and implementation of e-commerce website user experience from the aspects of page,process,function,interaction and so on,can increase the viscosity and improve the conversion rate of the website.%用户体验已经成为电子商务网站关键的竞争力之一，其设计与实现直接影响着电子商务网站的质量。通过需求分析，归纳了电子商务网站用户体验的要素，从而为用户体验的设计与实现提供科学依据，以此为基础，从理论和实践角度论述了用户体验的设计原则与实现路径，从页面、流程、功能、互动等方面对电子商务网站用户体验进行设计与实现，能增加用户粘度，提高网站转化率。